How do you keep an audience awake after a morning of regulation? A case study

The Event

1. Client: Health Food Manufacturers' Association (HFMA)
2. Event: HFMA Autumn Seminar, London, November 2026
3. Talk: The Human Connection in an Artificial World
4. Slot: The dreaded one, straight after lunch

The Brief

Most of the day was regulatory and business updates for health food manufacturers. Theresa Cutts, PR and Marketing Consultant to the HFMA, wanted a speaker who could bring a different dimension to the afternoon while still being relevant to the audience.

What we did

Before the day, I researched the health food industry and the challenges the members were facing. On the day, I listened to the morning sessions so I could connect the talk to what the room had already heard.

The session was built around participation. People talked to each other, not just to me. We explored how to make team members and customers feel seen and listened to, in a world where more and more communication is handed to technology.

And I didn't disappear afterwards. I spent the lunch and breaks chatting with as many attendees as I could, because that's where the real connections happen.

The result

"Stefan was absolutely the right choice, and I can highly recommend him for any corporate event where you want to give your audience something to lean into and take away new ideas, whatever your industry."

"He fully engaged the audience, in the dreaded post lunch slot, created audience participation and got people talking to each other."
"It was obvious that he had researched our industry and had also taken note of what else was presented during the day."

Theresa Cutts, PR/Marketing Consultant to the HFMA

What the audience said

"Stefan has made me go and rethink my social media strategy and how I communicate to our customers."

"That was a brilliant presentation, how refreshing to have something like this in the middle of all of the regulatory focus."

"I am sure more than one company will be going away thinking we want to work with him in the future."

Bringing something different to your event?

If your conference needs a session people will still be talking about on the train home, let's have a chat.